New page brief

00The product

Start with the product.

One product or several? Share the listing you sell from, or photos and a few lines. Every question after this is still asked, because a listing never says everything.

What are you selling?

One product, with a link One product, with photos Several products

Listing links

AliExpress, Temu, Alibaba, 1688, Amazon, a Shopify store or any other product page. Add a second supplier if you have one.

What the listing gets wrong or leaves out Optional

Product name Optional

What it is

A few lines: what it is, what it is made of, what it does and who it is for.

Photos

Drag photos here, or

Up to 12 images. The first is used as the cover.

Your products

Photos and a few lines for each. No links here: describe each one yourself, and each gets its own page.

IMust-have

What is the page for?

In one sentence: who you are or what you sell. Then the single action a visitor should take.

In one sentence

The single action

BuyAdd to bag and check out BookReserve a time or a service Get in touchSend an enquiry Join a waitlistLeave an email before launch Hire youStart a project together Something elseDescribe it in a few words

The action

IIMust-have

Who is it for?

Who the visitors are, and what they should feel when the page opens.

Who they are

What they should feel

Choose up to three.

IIIMust-have

Which sections, or pages?

Pick what the site needs. No idea yet? Tick the box and js.17 decides from your product and audience.

None chosen: let js.17 decideIt proposes the sections and their order; you approve them with the draft.

IVMust-have

What goes on it?

The words and the pictures. Upload what you have. For anything missing, choose placeholders or let js.17 find it.

Copy

I have the final textSet as written and checked for length I have rough notesShaped into sections in your tone Let js.17 write itWritten from the listing, your answers and its research

Your text

Visuals

Upload whatever you already have. All three are optional here.

Logo

Drag it here, or

SVG if possible. A PNG with a transparent background also works.

Photos and product shots

Drag them here, or

Up to 24 images: lifestyle, detail and packaging shots.

Video

Drag it here, or

Up to 3 files, such as MP4 or MOV.

Where something is missing

I do not have them yet: use placeholdersMarked clearly and listed before anything is published Let js.17 choose fitting imagesIt browses and selects imagery that suits the product and the brand Nothing is missingEverything the page needs is uploaded above

VMust-have

How should it look?

Colours, fonts and any guidelines you already have. No brand yet? js.17 can propose one, or simply choose.

Your brand

I have a brandColours, fonts or guidelines to follow No brand yet: propose oneA proposal to approve, shaped by the colours you prefer Choose for mejs.17 picks colours and type from the product and audience

Colours

Fonts

Brand guidelines

Drag a PDF here, or

Or a link to them Optional

Colours to lean towards Optional

Colours to avoid Optional

js.17 starts from the feelings chosen in chapter II and the product itself, and shows its choice with the draft.

VIMust-have

Sites you admire.

Three to five websites, and exactly what you like about each: the scrolling, the type, the cursor, the transitions. Then one or two things you dislike.

Sites you love

Things you dislike

On any website: pop-ups, autoplay video, a slow first screen.

VIIMust-have

How much should it move?

Motion sets the pace of the page. Every level includes a still version for visitors who turn motion off.

Motion level

Point at or select a level to see its preview move.

ASubtle and editorialApple-like: quiet fades and short rises. Nothing gets in the way of reading. BBold and cinematicScroll-driven storytelling: scenes that build as the visitor scrolls. CExperimentalWebGL and 3D, a custom cursor and sound, off until the visitor turns it on.

VIIIFunctional details

What should it do?

These change how the page is built. Choose any that apply.

Features

BookingAppointments through Cal.com or your own booking tool

Booking link Optional

BlogAn index and article pages

ShopProducts and checkout through the Shopify connector

AnalyticsVisits and sales, measured

Provider Optional

Shopify Analytics Google Analytics 4 Plausible Not sure yet

None of theseA focused page with no extra features

IXFunctional details

In which languages?

One language, or several, such as English and Polish. The first you choose is the main one.

Languages

No language chosen yet.

—Review

The brief, in full.

Check each answer. Anything marked needs a reply before js.17 can begin.

Every page starts with a brief.

What it will ask

Good to have to hand